CRO & Analytics
More RevenueFrom the TrafficYou Already Have
GA4 setup, heatmap analysis, A/B testing, and conversion funnel fixes. For businesses with existing traffic that want more from every visitor.
Average client lift: +32% conversion rate in 90 days. No extra ad spend required.
eCommerce Brand · CRO Retainer
✓ Verified via GA4 data
The Real Problem
You're Payingfor Traffic That WasNever Going to Convert
Most businesses run ads. Most businesses watch traffic climb. And most businesses still wonder why revenue isn't following. Here's what's actually happening:
Leaking Funnel
Visitors hit your landing page and leave in under 8 seconds. The page doesn't answer their question fast enough, doesn't build trust, and doesn't give them a reason to act.
Guesswork Decisions
Design changes get made by opinion. "Let's try a red button." Without data, you're spending dev time on changes that could actively hurt you.
Disconnected Traffic & Pages
Your Google Ads send buyers to a generic homepage. Message mismatch bleeds conversions at every step — before a visitor even reads your offer.
Every visitor who leaves without converting is money you already paid for — twice.
How BillionX Does CRO
Structured Tests. Real Data.Measurable Revenue Lift
We don't guess. We don't redesign pages because they look boring. We run a diagnostic, identify the highest-impact conversion blocks, build hypotheses, and test systematically — the same process used by the world's most profitable eCommerce stores.
CRO Audit & Funnel Mapping
We start with a full technical and behavioural audit — GA4 data, Hotjar heatmaps, session recordings, and funnel drop-off reports. You get a prioritised list of exactly where you're losing money and why.
Hypothesis Building
Every test starts with a data-backed hypothesis. Not "change the button colour" — but "adding social proof near the checkout CTA will reduce abandonment because visitors need trust confirmation before committing." We write those.
A/B Testing & Experimentation
We build, QA, and launch tests using industry-standard tools. Tests run until statistical significance is reached — not just "a few days." No gut-feeling calls-to-stop.
Implementation & Iteration
Winning variants get implemented. Learnings feed the next test. Over 90 days, your site compounds improvements — each test builds on the last. That's how +32% becomes +60% over time.
CRO Services
EverythingThat Moves The Conversion Needle
CRO Audit
Full funnel diagnostic using GA4, Hotjar, and session data. We map every drop-off point and hand you a prioritised fix list — even if you don't hire us for implementation.
A/B Testing
Structured experiments on headlines, CTAs, form layouts, trust signals, page flow, and pricing pages. Tools: VWO, Google Optimize, Convert. Every test documented and tracked.
Landing Page Optimisation
We rebuild or refine landing pages for paid traffic — matching message to ad creative, building above-the-fold trust, and guiding visitors to the one action that matters.
Checkout & Cart Optimisation
For eCommerce: reduce abandonment at cart and checkout — the highest-value pages on your store. Even small wins here compound massively.
GA4 & Analytics Setup
We configure GA4, event tracking, funnel reports, and custom dashboards so you always know what's happening — and why.
Heatmaps & UX Research
Scroll maps, click maps, and session recordings reveal exactly how real users interact with your pages. We translate observation into structured tests.
Proof, Not Promises
What Systematic CROActually Delivers
Why BillionX
CRO That's ConnectedTo Everything Else
Most CRO agencies operate in isolation. They optimise your landing page — but they're not the same team managing your ads, building your store, or writing your content. So the tests they run are disconnected from what's driving your traffic.
At BillionX Software, CRO isn't a bolt-on. It's baked into every service we run.
Your Ads + CRO Together
We manage your Google Ads and Meta Ads campaigns and your landing pages simultaneously. Message match — the single highest-impact CRO lever — is maintained automatically.
→ See our Google Ads serviceYour Dev + CRO Together
When a winning test needs permanent implementation, our dev team handles it. No back-and-forth with a separate agency, no delayed timelines, no "we don't have access to the site."
→ See our Shopify development serviceYour SEO + CRO Together
Organic traffic that converts. We build pages that rank and convert — not just pages optimised for one at the expense of the other. The only agency managing both simultaneously.
→ See our eCommerce growth serviceCommon Questions
CRO QuestionsAnswered Directly
Still have questions? Schedule a 15-minute call → No sales pitch — just answers.