Google Ads Management
Google AdsManaged forRevenueNot Just Clicks
Search, Shopping, and Performance Max campaigns for eCommerce brands in USA, UK, and Australia. Full conversion tracking and monthly revenue attribution.
BillionX manages Google Ads and PPC campaigns for eCommerce brands and growing businesses in the USA, UK, Europe and Australia — combining paid media strategy, creative, and CRO into one accountable growth system.
By the numbers
Our Google Ads Results Speak for Themselves
The BillionX difference
Google Ads Management That's Accountable to Revenue
BillionX doesn't manage Google Ads as a standalone service. We build a revenue system around your campaigns — from keyword strategy and ad creative all the way through to the landing page, the conversion, and the analytics that tell us exactly what to do next. We've done this for 10+ years. Here's what that looks like in practice.
We report on revenue. Not clicks.
Every monthly report we send shows you one thing first: how much revenue your Google Ads campaigns generated that month, what it cost to generate it, and what your return was. Impressions, CTR, Quality Score — those are operating metrics. We track them internally. You get the number that matters: revenue in versus ad spend out.
We fix the conversion problem, not just the traffic problem.
Running Google Ads to a page that wasn't built to convert is expensive. Before any campaign launches, we audit the destination page against conversion rate benchmarks. If it needs work, our CRO team rebuilds it in parallel with the ad setup — so your clicks have somewhere worth landing. See our CRO services. You're paying for clicks either way — make sure they land somewhere worth landing.
Your Google Ads data makes your SEO better. And vice versa.
Google Ads tells you which keywords drive actual purchase intent. That data goes directly into your SEO content strategy — so you build organic rankings for terms you already know convert. See our SEO services. Meanwhile, your SEO rankings reduce paid search dependency over time, lowering your effective CPA. Running both under one roof means neither is running blind.
You work directly with the people running your campaigns.
There's no account manager sitting between you and the campaign. When you ask a question about performance, the person who responds is the same person who set up the bid strategy and wrote the ad copy. Dushyant, the founder, is personally involved in every account. You're not client #87 assigned to a junior hire six months into the job.
What’s inside
Everything YourGoogle AdsCampaign Needs toPerform
One fixed scope. Every component included. No hidden extras.
Campaign Strategy & Structure
We architect your account from scratch — or diagnose why your existing structure is bleeding budget. Every campaign is built around your revenue targets, margin data, and conversion funnel, not Google's default recommendations.
Buyer-Intent Keyword Research
We map your keyword landscape from search intent outward. High-intent commercial terms and competitor-adjacent keywords, paired with negative keyword lists that stop you paying for clicks that will never convert.
Ad Copy That Stops the Scroll
We write responsive search ads, callout extensions, structured snippets, and sitelinks that speak to the specific intent behind each search — not generic copy rotated across campaigns.
Landing Pages Built to Convert
Clicks are only half the equation. We review and, where needed, rebuild the destination pages your ads send traffic to — built around conversion psychology, not brand aesthetics.
Bid Strategy & Budget Control
We manage your budget as if it's our own. Manual CPC, Target ROAS, Target CPA, or Performance Max — the right strategy depends on your account's data maturity. We make that call with data, not guesswork, and adjust weekly.
Revenue-Focused Reporting
Weekly reports. Monthly reviews. Every one tied to revenue, ROAS, and customer acquisition cost — not impressions. GA4, Google Ads, and your Shopify or CRM data connected into one clear picture.
Client win — eCommerce, USA
From 1.8x to 8x ROAS 60 Days. One Google Ads System.
A US-based eCommerce brand had been running a single Google Ads campaign for 18 months — $8,000/month, 1.8x ROAS. We audited and found 47% of budget going to irrelevant search terms, no Shopping campaigns, and a landing page converting at 0.9%. We rebuilt the account, launched Shopping and Performance Max alongside Search, and rebuilt the landing pages with CRO in parallel. 60 days: 8x ROAS, $300K+ revenue, CPA from $87 to $19.
The process
From Free Auditto First RevenueIn 14 Days
No 6-week onboarding. No committees. We start running in two weeks.
Free Google Ads Audit
We review your existing account — or your competitors' if you're starting fresh. We identify structural problems, wasted spend, and missed opportunities. You get the audit report whether you work with us or not.
ROAS & Revenue Targets
Before we touch any campaigns, we agree on one number: the ROAS target based on your margins. Everything we build is designed to hit that number — not platform metrics that don't pay your bills.
Account Build or Restructure
We build or rebuild your account from the ground up — campaign structure, keyword sets, ad copy, extensions, and landing page alignment. No shortcuts. No inherited chaos from the previous agency.
Launch + CRO in Parallel
Campaigns go live. Our CRO team monitors landing page performance in real time and iterates fast. The first 30 days gather signal. Days 31–60 scale what converts.
Weekly Reports + Optimisation
You get a weekly revenue-first report and a monthly strategy review. Every change is logged and explained. We optimise continuously, not quarterly when it's already too late.
Who we work with
Google Ads Managementfor eCommerce &Growing Businesses
We're not the right fit for everyone — and we'd rather be honest about that upfront.
eCommerce & Shopify Brands
You have a proven product and you’re ready to scale ad spend profitably. Whether you’re on Shopify, WooCommerce, or a custom stack, we build Shopping and Search campaigns around your catalogue and your margins.
See our Shopify services →Service Businesses & B2B / SaaS
You have a clear value proposition and a booking or trial flow that can convert paid traffic. We run lead generation and demo-booking campaigns built around your sales cycle and cost per acquisition targets.
Agencies Needing a White-Label PPC Partner
You have the client relationship. We have the Google Ads expertise. We run campaigns under your brand — invisible to your client, accountable to you. Used regularly by web, SEO, and marketing agencies in the USA and UK.
→ Learn about white-labelCommon questions
Google Ads Questions Answered Directly
Build the full system
Google Ads Works Harder When It's Part of a Growth System
Paid search drives the fastest revenue — but it reaches its ceiling when it's running in isolation. BillionX clients who combine Google Ads with CRO, SEO, and Shopify development consistently outperform those running a single channel.
Conversion Rate Optimisation
Google Ads traffic only converts when the landing page is built to convert. Our CRO team fixes the page side so your ad budget goes further — higher CVR, lower CPA, same spend.
See CRO Services →eCommerce & Shopify SEO
Google Ads tells you which keywords drive revenue. We feed that data into your SEO strategy so you earn rankings you'd otherwise pay for. Less paid dependency. More organic leverage over time.
See SEO Services →Shopify Development
If you're running Shopify, we build stores that are engineered to convert the traffic your Google Ads campaigns send. Faster pages, better mobile UX, and checkout flows built for revenue.
See Shopify Services →