Facebook & Instagram ads built for scale, not vanity metrics.
Upwork Top Rated · 10+ Years Verified · Meta Business Partner · Clutch Reviews
Cold prospecting, retargeting flows, and creative strategy for eCommerce brands in USA, UK, and Australia. Pixel setup and Conversions API included.
Full-funnel campaigns for eCommerce, DTC, and SaaS brands in the USA, UK, Europe, and Australia. One team across Meta Ads, Shopify development, and CRO — all accountable to the same revenue number.
US eCommerce Brand · Meta & Instagram
✓ Meta Pixel verified — GA4 dashboards on request
Meta Ads results that show up in revenue.
Why Most Meta Ads Campaigns Fail And Stay Unprofitable
Meta Ads are powerful — but expensive to get wrong. Most agencies focus on short-term metrics (clicks, impressions, CTR) without ever looking at the bottom line: revenue and profitability. You're paying for traffic that never converts.
Here's why it keeps happening — and what's costing you every day it's left unfixed.
You're tracking the wrong metrics.
Clicks, impressions, CTR — these look good in reports and mean nothing for your bottom line. Most agencies optimise for what makes the dashboard look healthy. Your ROAS might be 0.8x (losing money on every acquisition) and nobody tells you. Revenue in versus ad spend out: that's the only number that matters.
Your funnel is missing three of its four stages.
Cold audience campaigns without retargeting, no cart abandonment recovery, no post-purchase sequences — 60% of your budget goes to acquiring the same people twice. Each stage of the funnel has a different job. Running only one stage is like filling a bucket with a hole in it.
Meta Ads managed without CRO never reach their ceiling.
Your best ad creative means nothing if the landing page doesn't convert. Most agencies run ads in isolation — they have no access to your checkout, no ability to fix your product pages, no CRO. You're sending expensive traffic somewhere it was never going to convert.
Your Shopify product feed isn't synced to Meta.
Most eCommerce brands have 40%+ of their products missing from their Meta product feed. Dynamic ads show outdated prices or out-of-stock items. Revenue leaks to broken product pages. You're retargeting products that don't exist — or advertising at the wrong price. Your best products never get advertised. Your worst ones waste the budget.
Why BillionX Meta Ads Works When Others Don't
BillionX doesn't manage Meta Ads as a standalone channel. We build a revenue system around your campaigns — from audience strategy and creative all the way through to the landing page, the checkout, and the analytics that tell us exactly what to optimise next. Here are the four reasons our clients see 3–5x better ROAS than single-channel agencies.
We measure revenue, not vanity metrics.
Every report we send shows you one thing first: how much revenue your Meta Ads campaigns generated, what it cost to generate it, and what your return was. CTR, reach, frequency — we track those internally. You see the number that pays your bills: revenue in versus ad spend out. No ambiguity, no spin.
Full-funnel and CRO — not ads in isolation.
Your best Meta ad creative means nothing if the landing page doesn't convert. We own both. Before any campaign launches, we audit the destination page against conversion benchmarks. If it needs work, our CRO team rebuilds it in parallel — so your ad spend lands somewhere worth landing. See our CRO services. Meta Ads and conversion rate optimisation are one system here, not two separate invoices.
Shopify and eCommerce specialists — not generalists.
We live in Shopify stores, product feeds, and checkout funnels. We understand dynamic retargeting setup, Shopify pixel implementation, and product catalogue sync issues that kill ROAS before a campaign even launches. Most Meta Ads agencies have never built a Shopify store. We have built 50+. See our Shopify development services to understand how deeply we work in this stack.
You work directly with the people running your campaigns.
No account manager sitting between you and the strategy. When you ask a question about performance, the person who responds is the same person who built your audience architecture and wrote your ad copy. Dushyant, the founder, is personally involved in every account. You are not client #87 handed to a junior hire.
Everything Your Meta Ads Campaign Needs to Perform
Six capabilities. One accountable team. No fragmentation across vendors.
Full-Funnel Campaign Setup
Account audit and pixel verification. Audience strategy and segmentation. Full-funnel campaign structure: cold prospecting, warm retargeting, cart abandonment, post-purchase. Conversion tracking at every stage. GA4 and Shopify sync verification.
Creative Testing & Optimisation
Ad copy A/B testing framework. Image and video asset testing. Landing page CRO pairing — we test ad-to-page combinations, not ads in isolation. Dynamic product ads for eCommerce. Frequency capping strategy. Weekly creative performance review.
Audience Building & Retargeting
Cold audience prospecting via interest targeting, lookalikes, and custom segments. Website visitor retargeting. Cart abandonment audience setup. Post-purchase email sync retargeting. Custom audience segmentation by cohort and AOV.
Conversion Rate Optimisation
Landing page funnel analysis and checkout friction audit. Mobile CRO (60%+ of Meta traffic is mobile). Post-click experience optimisation. Form and checkout optimisation. See our full CRO services →
Advanced Analytics & Reporting
Real-time dashboard: daily ROAS, CPC, conversion rate. Monthly performance reports with transparent metrics. Cohort analysis across audience segments. Revenue attribution by channel. Competitive benchmarking. Monthly strategy calls.
Strategic Scaling & Expansion
Audience lookalike expansion. Budget allocation optimisation. Seasonal campaign planning. New market and product testing. Full-funnel sequence optimisation. Quarterly business reviews tied to revenue and LTV targets.
From 1.8x to 8x ROAS. 60 Days. One Meta Ads System.
A premium home goods brand — $2M annual revenue, $15K/month Meta budget — came to us returning 1.8x ROAS. Week one audit found a broken Shopify product feed, a misfiring pixel, zero retargeting infrastructure, and two checkout friction points. We fixed all five. 60 days: 8x ROAS, $300K+ revenue in the period, CPA from $87 to $18.
See Full Case Study →From Free Audit to First Revenue in 30 Days
No lengthy onboarding. No committees. First campaigns live within the first week.
Meta Ads for eCommerce, DTC & Growing Brands
We're not the right fit for everyone — and we'd rather be honest about that upfront.
eCommerce & Shopify Brands
You have a proven product and you're ready to scale Meta Ads profitably. Whether you're on Shopify, WooCommerce, or a custom stack, we build full-funnel campaigns around your catalogue, your margins, and your customer lifetime value.
See our Shopify services →DTC Brands, SaaS & Coaches
Your product sells directly to consumers and you need efficient paid social to build your customer base. We run cold prospecting, retargeting, and post-purchase sequences — whether your goal is product sales, trial signups, or course enrolments.
Agencies — White-Label Meta Ads
You have the client relationship. We have the Meta Ads execution depth. We run campaigns under your brand — invisible to your client, accountable to you. Used by web agencies, SEO agencies, and consultants in the USA and UK.
Meta Ads Questions, Answered Directly.
A Meta Ads agency manages your Facebook and Instagram advertising — account setup, audience targeting, creative testing, bid management, and conversion tracking. A good agency measures success by ROAS and profitability, not clicks or impressions. BillionX specialises in full-funnel Meta campaigns: cold audience prospecting, warm retargeting, cart abandonment recovery, and post-purchase sequences. We integrate Meta Ads with your Shopify store, GA4, and landing pages to create one cohesive funnel — not four separate vendors, but one team accountable to your revenue number.
Still have questions? Schedule a 15-minute call → No sales pitch — just answers.
Meta Ads performs harder when it's part of a growth system.
Paid social drives fast revenue — but it reaches its ceiling when it's running without a converting store, a retargeting-ready SEO strategy, and proper attribution. BillionX clients who combine Meta Ads with Shopify development, Google Ads, and CRO consistently outperform single-channel campaigns.
Shopify Development
Your Meta Ads traffic only converts when the Shopify store is built to convert. We build stores with product feeds, checkout flows, and mobile experiences engineered for ROAS — not just looks.
See Shopify Services →Google Ads Management
Meta Ads builds demand. Google Ads captures it. Running both under one roof means audience data, creative insights, and conversion signals flow between channels — not into separate agency silos.
See Google Ads Services →Conversion Rate Optimisation
Meta Ads traffic only converts when the landing page is built to convert it. Our CRO team fixes the post-click experience so your ad budget goes further — higher CVR, lower CPA, same spend.
See CRO Services →