Facebook &Instagram AdsBuilt for ScaleNot Vanity Metrics

A Meta Ads agency manages your Facebook and Instagram advertising — account setup, audience targeting, creative testing, bid management, and conversion tracking. A good agency measures success by ROAS and profitability, not clicks or impressions. BillionX specialises in full-funnel Meta campaigns: cold audience prospecting, warm retargeting, cart abandonment recovery, and post-purchase sequences. We integrate Meta Ads with your Shopify store, GA4, and landing pages to create one cohesive funnel — not four separate vendors, but one team accountable to your revenue number.

Meta Ads management typically costs $1,500 to $5,000 per month depending on account size and scope. BillionX charges based on scope — not a percentage of your ad spend. Account audit and initial setup is a one-time engagement running $2,000 to $3,500. Ongoing management runs $2,000 to $4,500 per month depending on campaign complexity. Most clients see positive ROAS by month 2. If your product margins are solid — $100+ AOV and 40%+ gross margin — you should be scaling profitably by month 3 to 4. Book a free audit and we'll provide a custom quote within 24 hours.

Most clients see measurable ROAS improvement within 30 to 45 days. Significant scaling at 3x+ ROAS typically happens by month 3 to 4. The timeline depends on your product margins, your starting ROAS, and how aggressively you test creatives. In practice: Week 1 is account audit and audience strategy. Weeks 2 to 3 are campaign build and launch. Weeks 4 to 8 are testing and optimisation with daily performance monitoring. Weeks 9 to 12 are scaling with weekly strategy calls. You get weekly reporting at every stage — not monthly summaries when it's already too late to act.

Yes. Shopify and Meta Ads is our core specialisation. Most Shopify stores have 40%+ of their products missing from their Meta product feed — a problem that silently kills ROAS before a campaign even starts. We audit and fix product feed sync in week one. We handle dynamic retargeting with live product data, checkout optimisation, post-purchase sequences, and full pixel implementation. We have built and managed 50+ Shopify Meta Ads campaigns. We also work with WooCommerce, Klaviyo, and custom eCommerce platforms.

This is common and fixable. Negative ROAS typically has one of four root causes: targeting too broad (acquiring low-intent traffic), product feed out of sync with Shopify (Meta shows wrong prices or out-of-stock items), checkout friction (people add to cart but don't complete purchase), or no retargeting at all. Our first step is always a free audit. In 95% of cases we identify and fix the core issue within 30 days — without increasing your ad spend. Most clients go from negative ROAS to 2x+ within 60 to 90 days on the same budget.

Yes — and this is BillionX's core advantage. We manage multiple channels simultaneously and use data from one to inform the others. Google Ads data reveals which keywords have high commercial intent — we then target those same audiences on Meta via lookalikes. Meta Ads data shows which audience segments are most profitable — we feed those insights back into Google Ads bidding strategy. GA4 ties everything together showing which channels drive repeat customers, so we optimise for lifetime value not just first-sale CPA. Running both under one roof means neither channel runs blind — and your total ROAS is consistently 3x higher than with single-channel agencies.

Your Meta account stays live and functional if you pause. Without active optimisation, ROAS gradually declines over 4 to 6 weeks as audience fatigue sets in, competitors increase their bids, and creative performance plateaus with no new tests running. Most clients stay because the ROI is positive month-over-month — pausing costs more than continuing. If you do pause and want to restart, re-onboarding typically takes 2 to 3 weeks to rebuild audience learning and creative performance. It is more expensive to stop and restart than to maintain continuity.